Tommi Forsström

Product leader.

I build human machines that build superior products.

Currently, I'm the Head of Sounds at Splice.

In the past 20 years I've managed teams, built software, written columns, owned / operated a record label and done a whole bunch of other things, all listed in my CV.

I love culture, priorities, analytics, focus, process and solid execution. I'm smooth like that.

Read more about my thoughts on product management on Medium

Career Highlights


Product Manager, Music
09/2015 - 03/2016

Director, Product Management, Music & Video
03/2016 - 07/2017

Vice President, Product Management, Music, Video & API
07/2017 onwards

Shutterstock is a publicly traded, global company for creative professionals to license content and innovative tools that power the creative process.

As VP of Product for Music, Video & API, I'm responsible for those business lines - that the Product Owners and Tech Team know to attack the right problems with the right methodologies.

I'm also making sure that the Montreal-based team is suitably integrated into the other parts of the company, in NYC and around the world.


Senior Technical Product Manager
04/2014 - 08/2015

Greatist is an empowering and non-judgemental health and happiness media that helps people around the world make healthier choices one day at a time, without feeling bad about themselves.

As Senior Technical Product Manager, I was responsible for both the CTO (managing the tech team) and Product Manager (managing the platform development roadmap) roles.

During my time with the company, we grew from 4M to 10M monthly unique visitors and went from virtually 0 revenue to a profitable, modern media business.


2011 to 2014

Kollabora is a new type of maker community that brings together inspiration, learning and supplies for a one-stop shop to help make crafting easier for people.

With the tech team at Kollabora, we built an awesome product that bridges Content, Community and Commerce.

My role as CTO consisted of managing the timelines of product implementation, product strategy, planning feature roadmaps, recruitment and development.

I was the first employee in the company and played an integral part in building a product that cultivated a vibrant community and raised significant VC funding from the likes of Khosla Ventures, Allen&Co and Collaborative Fund.


04/2011 to 12/2013

Characterized as "The Finnish Pitchfork". Nuorgam was the side project of myself and some of the most notable music journalists in Finland.

Born out of frustration for the state of Finnish music journalism online, Nuorgam tried to set an example for doing high quality journalism harnessing the power of the internet as a medium.

We succeeded beyond our wildest dreams. We became the most popular independent Finnish music media in a matter of months and ended up winning "Best Online Media" in the 2012 Music & Media Industry Awards.

In December 2013 after having accomplished everything we ever wanted and more with the project, we decided to lay the site to rest.

As a validation to our work, the Helsinki Public Library has agreed to preserve the site for future generations.